CRM - Customer Relationship Management is a system or strategy that helps businesses manage and improve their interactions with customers.
Here’s a simple breakdown:
- Organising customer data: CRM tools store information about customers, like their contact details, purchase history, and preferences, all in one place.
- Building relationships: It helps businesses track communication (emails, calls, or chats) and provide better, more personalised service.
- Improving sales and service: By understanding customer needs and behaviors, CRM helps businesses boost sales and keep customers happy.
Think of CRM as a digital notebook for managing customer relationships, helping businesses stay organised and provide excellent service.
